Frequently asked questions
Everything you need to know before starting with your family. If something's missing, write to us.
What is maia?
maia is a family assistant with artificial intelligence that lives in WhatsApp. You write to it like you would to a person, and it keeps your family's calendar, lists, reminders and accounts organized, and lets the right person know.
How do I start?
Go to maia-assist.com/start, accept the terms and tap WhatsApp. A chat with maia opens and you just say hi. Then you can invite the rest of your family.
Do I need to install an app?
No. maia works inside the WhatsApp you already use. There is also a web dashboard to review and adjust settings, but you never need to download anything.
How much does it cost?
The Duo plan costs 9.99 USD on the same date every month and covers 1 or 2 members. Each additional member (kids, grandparents or household staff) costs 4.99 USD on the same date every month.
Is there a free trial?
Yes. New families get a free trial that ends with whichever comes first: 5 days or 30 messages. We don't ask for a payment method to start. When it ends, maia sends you a payment link, and your subscription only starts when you pay.
How do I cancel?
Write "cancel subscription" to maia on WhatsApp, or email [email protected]. Cancellation takes effect at the end of the current period; you keep access until then and won't be charged again.
Who in my family sees what?
The family calendar, lists and shared reminders are seen by the members who have access to them. Money is seen only by the members the account owner gave financial access to. Each person's conversation with maia belongs to that person.
Do you sell my data or use it to train AI?
Never. We don't sell your data, we don't share it for advertising and we don't use your family's conversations to train AI models. You can see, download or delete your data by writing to [email protected].
Is connecting my bank safe?
Connecting a bank is optional and goes through Plaid. You give your credentials to Plaid or your bank, never to maia. The connection is read-only: maia can show balances and transactions, but it can never move your money.
Can my kids use maia?
Yes, with the approval of the account owner. Children's information has extra protection and is only collected with the consent of their parent or guardian. We recommend not giving kids financial access.
What is voice legacy?
It's an optional feature to keep a loved one's recordings, like a grandparent's stories or advice, so the family can hear them again. It's only done with that person's consent, and they can withdraw it whenever they want.
Can maia help in an emergency?
No. maia is an AI assistant, not a person and not an emergency service. If someone is in danger, call 911.
How do I stop receiving messages?
Reply STOP at any time in the chat with maia. Reply HELP or write to [email protected] if you need help.
Does it work on iMessage?
Not yet. Today maia works on WhatsApp; iMessage is coming soon.
Still have questions?
Write to [email protected] and a person from our team will answer.
Get started with your family